Tap into China’s thriving health market

The 6th Nutraceutical Industry Development Conference
- China’s Market Entry Strategy for Foreign Dietary Supplements
June 20-21, 2019
NECC, Shanghai, China
About NIDC

President Xi Jinping of China has recently emphasized in a speech that openness and cooperation are a major driving force behind dynamic international economic and trade activities, and that China will stimulate the potential for increased imports, continue to broaden market access, foster a world-class business environment, explore new horizons of opening-up, and promote international cooperation at multilateral and bilateral levels. With the finalization of the structure and function adjustments of the Chinese government departments, China’s regulation of the nutrition and health products has become stable, and the Chinese’s nutrition and health industry has stepped into the rapid development stage, wherein, the imports reached USD2.19 billion in 2017, growing by 42.2% year on year; the cross-border e-commerce transaction scale reached RMB4.5 trillion in the first half of 2018, growing by 25% year on year.

With the improvement of income level and enhancement of health consciousness of the Chinese people, consumers have growing demands for product quality and increasing needs for imported nutrition and health products, which has drawn the attention of health enterprises of each country. CCCMHPIE and UBM Sinoexpo., in order to better promote development of the nutrition and health industry and help more quality products enter the Chinese market, will specially hold the 6th Nutraceutical Industry Development Conference--China’s Market Entry Strategy for Foreign Dietary Supplements at National Exhibition and Convention Center (Shanghai) on June 20-21, 2019, concurrently with the HNC 2019. The Conference will invite representatives of government agencies such as the State Administration for Market Regulation, Ministry of Commerce, and customs department of China as well as experts to solve puzzles for enterprises from the perspective of issues to be addressed for products to enter China, such as regulatory policies, cross-border e-commerce, routes to market, and development trends.

Dusko Pejnovic
President – Complementary Medicines Australia (CMA)
Lynn Yeh
Homart Pharmaceuticals Pty Ltd
Oliver Ge
Euromonitor International (Shanghai) Co Ltd
Jia Peng-Lei
Ebrun Website
John Zhong
VP, Product Development
Zhang Baoxian
Researcher and Doctor’s Tutor at Institute of Chinese Materia Medica
Zhou Hui
President of China Chamber of Commerce for Import & Export of Medicines & Health Products
Zhu Baoli
Institute of Microbiology, Chinese Academic of Sciences
Kerry Warn
General Manager, Natural Health Products New Zealand
Aaron Gong
General Manager of aland China Brand Business
Bokkee Min
Managing director in Novarex
Li Li
Deputy Director, China National Center for Food Safety HACCP Application Research Center, Chinese Academy of Inspection and Quarantine (CAIQ)

June 19, 13:30 – 14:40 Policies and Regulations
S/N Content Speaker

13:00 – 13:30 (30min)



13:30 – 13:40 (10min)

Opening Speech
China Chamber of Commerce for Import & Export of Medicines & Health Products

113:40 – 14:00 (20min)

Latest Regulatory Policy for Health Food

State Administration for Market Regulation


14:00 – 14:20 (20min)

Regulation Requirements for Imported Health Food Filing and Interpretation of Application Situation Thereof
Center for Food Evaluation, State Administration for Market Regulation

14:20 – 14:40 (20min)

Import & Export Situation Analysis and Regulation Requirements of Nutrition and Health Food

Mr. Zhang Zhong-Peng, China Chamber of Commerce for Import & Export of Medicines & Health Products

June 19, 15:00 – 16:20 Cross-border E-commerce
S/N Content Speaker

14:40 – 15:00 (20min) Tea Break


15:00 – 15:20 (20min) China’s Latest Policy Provisions on Cross-border E-commerce

Ministry of Commerce of the People's Republic of China

15:20 – 15:40 (20min) Import Inspection and Examination Rules of Nutrition and Health Food in Cross-border E-Commerce

China Customs


15:40 – 16:00 (20min) Supply Chain Management in Cross-border E-Commerce

Mr. Zhang Jun, REX


16:00 – 16:20 (20min) Research on Cross-border E-Commerce and China’s Import Consumption Market

Ali Research

6月20日 10:00 – 11:40 Consumption Trends and Hotspots
S/N Content Speaker

09:30 – 10:00 (30min) Registration


10:00 – 10:20 (20min) Current Situation and Trend of New Zealand's Natural Health Products Market

Mr. Kerry Warn, Natural Health Products New Zealand


10:20 – 10:40 (20min) Hotspots and Trends of Australian Natural Health Product Market

Mr. Paul Mannion, Complementary Medicines Australia (CMA)


10:40 – 11:00 (20min) Sales Situation of Health Food Drugstores


11:00 – 11:20 (20min) Hotspots and Development Trends of Dietary Supplements

Mr. Zhang Zu-Jun, CEO of China region, Freedom Group


11:20 – 11:40 (20min) How to Conduct Brand Promotion in China

Representative of a brand enterprise

  • We have exhibited HNC for many editions and witnessed the development of HNC. HNC is developing with the expanded scale these years and gathers more and more C-suite buyers. We trust HNC will bring us more benefits and we have already booked a stand for next year.
    Lallemand Health Solutions
  • This year is the third year that GELITA from Germany has attended HNC. We thought the development of HNC in the three years was successful, because HNC gathered more and more outstanding brands and professional visitors. The on-site seminars held by us also attracted many targeted clients, and many audiences joined in the interactive section. Thus, we will participate in HNC next year and expand our booth further. Hope HNC will be more successful!
  • HNC is a professional trading platform for exhibitors to promote the new products and increase company's brand awareness. We met many new clients at HNC 2016 and received some feedbacks after exhibiting the show. We will continue to support HNC in the furture.
    Robinson Pharma
Industry News
Visitor Early Bird
Visitor USD320/Person
Before April 30, 2019.
Conference Catalogue
Speech PPT

Book Before 15 May
Exhibitor Early Bird
Exhibitor USD280/Person
Before April 30, 2019.
Conference Catalogue
Speech PPT

Book Before 15 May
As a benchmark event of the nutraceutical industry, "Healthplex Expo 2019,Natural & Nutraceutical Products China 2019" (referred to HNC 2019) jointly organized by CCCMPHIE and Shanghai UBM SINOEXPO will be held on 19-21 June, 2019, and it will be the first time for HNC to be held in National Exhibition and Convention Center (Shanghai)

Based in Shanghai, HNC has been codeveloping with the big health industry for nine years. The year of 2019 will not only be the first year for HNC to be moved to National Exhibition and Convention Center (Shanghai), but also be the 10th anniversary of HNC's successful holding. HNC 2019 will make breakthroughs in scale, which means the exhibition area will be expanded by more than 20% compared with HNC 2018.

Exhibitor List